Three imaginary briefs. Three distinct points of view.
A few ways to make people look, feel, and look again.
Showing all 3 projects.
IDENTITY & ART DIRECTION
Good things happen when we stop trying to fit in. An expressive identity for a fictional shop with a proudly individual point of view.
We built a friendly arch mascot, a bold wordmark, and a warm color system. The arch becomes a container, a pattern, and a character across packaging and printed pieces. A flexible system with room to be a little odd.
EDITORIAL & ILLUSTRATION
A journal for the beautiful in-between. An editorial world that gives the everyday a little more attention, and the reader a little more room.
Quiet compositions meet confident typography. Modular landscapes create a visual language for slow days, while a warm paper palette keeps every touchpoint inviting. The system extends from a printed cover to small field journals.
ILLUSTRATION & VISUAL SYSTEM
Different shapes. Shared energy. A family of friendly forms for a fictional arts festival that believes creativity belongs to everyone.
Six geometric building blocks become a generous, approachable illustration toolkit. A shared grid and limited palette let each character feel individual while belonging to the same family. Designed to mix, crop, and grow across festival materials.
All three projects are original concepts created for this template. The brands and commissions are fictional.
THINKING IN PICTURES
Open the original presentation graphics
to explore the creative direction.
YOUR NEXT CHAPTER?
Let’s makeBig idea or early thought. There’s room for both.
